But I have to question, who exactly do Jay- Z and Kanye West think they are? I love their music, but it appears that they are comparing themselves more and more to being as powerful as God at the moment. I mean seriously, who do they think they are?
Whether you are religious or not everyone knows the difference between a god and a human. It appears their egos have gone wayyy beyond sky high since they came to fame. There are others like them who have had the same success, but their heads aren’t inflated like theirs; so why are they putting themselves on a pedestal like this?
Well, we all know Kanye has always been renowned for his modesty (more like lack of-!) but it seems like the sudden surge of arrogance being emitted from them has come from their music and in particular, music videos recently.
Is it just me, or has anyone else noticed a trend in not just Mr West’s and Jay –Z’s music videos, but Rihanna’s as well; where they feature a dark, sinister side to their videos.
I mean it’s pretty clear Rihanna’s changed her image with her dark , edgy dominatrix style and she pulls it off, it’s powerful, so her videos go with her new image. However, I’ve noticed a definite similarity in Kanye Wests, and Jay-Z’s as well.
Now, what are these trends? Well if u take the video for Run this town as an example featuring Jay- Z, Kanye West and Rihanna, its almost this dark “cult” beginning, with people in balaclavas (including Rihanna). Even Jay-Z is rocking a “snood” (Hooded scarf worn by men), again, going with the intimidating/fierce look- whatever your take on it is.
The people in the video are chanting at the beginning of the video before Rihanna starts singing and waving flamed torches in the air. And up on the stage of course leading them all is none other than Rihanna, Jay Z and Kanye west. It’s not the usual kind of music video you get, some might call it aggressive but others may call it fierce from a fashion perspective.
Either way, I love that song and the video. I think it was very clever and powerful art direction. So maybe that’s just it, is it all about power? Or are they all really part of this alleged cult?
However, then I noticed a definite dark side to Jay-Z’s video “On to the next one”. It was giving him a different image too, something we haven’t seen before with Jay-Z. Yet some might say there could be more to it than that. It doesn’t take a genius to know that there is a LOT of symbolisation in that video, all of which is strange and pretty dark.
In between his rapping, there are flashing images of Damien Hurst’s crystal skull with a blood-like substance coming out of it. There are also flashes of crucifixes, black angel wings, bullets and a ram’s skull; which has featured in Kanye West’s power video and in Rihanna’s Rockstar video.
If you are interested in all this symbolisation then you might want to take a look at someone else’s take on the king of hip hop’s “On to the next one” video. I came across it when I YouTubed the music video and he’s either completely crazy or he knows what he’s talking about. It’s kind of scary how he can explain all the symbolisation though! Follow the link- http://http://www.youtube.com/watch?v=KjVxA5eZs_U
It was Kanye West’s new Power video that provoked me to write about all this though. Again, great art direction, but it’s clear he’s posing as some sort of God with alternative angels with the ram horns coming out of their heads, falling around him.
Are there hidden meanings here that we are supposed to pick up on? It’s almost like they are comparing themselves to God or worse, the Anti god. I’m not saying they are, I’m saying are they?
Whatever it is, these Hip Hop n RnB stars are definitely trying to send a message and I think its working. They are trying to portray their power, ok we get it, but are they going too far? People that are interested in subliminal messages will have a field day with these videos and even with their lyrics.
Alternatively, they are being very clever and trying to provoke controversy that revolves around them and ultimately more people talking about them resulting in more success on a bigger level.
At the end of the day, they are powerful people in the world, but they are not the be all and end all just because they are in the music industry. Beyonce kick your man into action to be more humble like you!
See what I mean in Jay- Z's On to the next one video:http://http//www.youtube.com/watch?v=WM1RChZk1EU